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Well, Bad BunnyвЂ“ an anti-conformist from the startвЂ“ has broken every rule in the book. Gender roles were definite and not to be challenged. Celebrities had to choose between lasting fame and being activists for causes they believe in. The song about heartbreak from a male artist was only salvageable when coupled with hypermasculinity and demeaning remarks about his ex-lover (see: DrakeвЂ™s вЂњHotline BlingвЂќ). Not too long ago, the only way for Latin artists to prevail in the states was to sing in English. From collaborations with music icons including such as Drake, Cardi B and J Balvin to performances on the worldвЂ™s largest stages вЂ“ Coachella and a surprise performance at Super Bowl LIV alongside superstars JLo and Shakira вЂ“ to multiple Grammy Award nominations, el Conejo Malo has proven himself to be a worldwide force to be reckoned with вЂ¦ and he did so without ever using English. Born Benito Antonio MartГnez Ocasio, the Puerto Rican artist has builtвЂ“ for lack of better wordsвЂ“ a helluva career in only two short years. Subscribe to the Sounds and Colours Newsletter for regular updates, news and competitions bringing the best of Latin American culture direct to your Inbox.Bad Bunny has officially changed the game. YHLQMDLG is released by Rimas Entertainment and available now from all music outlets YHLQMDLG by Bad BunnyДЇollow Sounds and Colours: Facebook / Twitter / Instagram / Mixcloud / Soundcloud / Bandcamp And ultimately, he will do whatever he wants.

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But this is nothing new in the mainstream music industry, even if Bad Bunny knows how to play with the rules.

And, that this particular topic in pop music, and especially in sexualised genres like reggaeton, will always be a subject for criticism. We know for sure that him making a song called вЂњYo Perreo SolaвЂќ, which talks about the need for female consent, but also notably includes a female artist who is not credited as a feature, will not become a feminist anthem due to that fact. We can expect as much from them as they already expect from themselves, with that in mind, Bad Bunny has made an album that is as entertaining as it is fresh.

Another example of this tribute to the вЂgolden eraвЂ™, is the featuring of legendary but underground icons, like Г‘engo Flow, Yaviah and Kendo Kaponi.ДЄt this point, we know one thing: artists can make albums as they like. With that retro vibe in mind, the album comes across as a compilation of radio-ready hits, Bad Bunny returning to classic reggaeton beat patterns and explicit sexual lyrics.В This is reflected in the nods to reggaetonвЂ™s initial explosion, to the DJ Playero mixtapes, as on stand-out вЂњSafaeraвЂќ, that includes different riddims in a constantly-evolving collage that makes some crazy tempo jumps, adding up to a perreo symphony. ItвЂ™s an album made as if the calendar has been dialled back to the mid-00s, to go side by side on the shelves with Daddy YankeeвЂ™s landmark Barrio Fino (2004).

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In comparison to his first full length X 100pre (2018), where he flipped the mainstream reggaeton formula, here el conejo malo has dished up a record that pays tribute to a classic sound. They made their own way up by keeping it 100% en espaГ±ol and delivering albums that have personal concepts attached to them. In that scenario, artists like J Balvin and Bad Bunny are in great demand. Flash forward to 2020 and it seems that every major star in the states is trying to link up with the most hyped reggaeton artist to climb spots on Billboard.

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